Strategic Planning

We believe that effective marketing begins with a sound strategic plan. A plan that should be put into a binder and referred to often. In short, strategic planning should be a continuous process of defining and redefining goals and objectives, developing strategies and evaluating results.

To that end, we offer a full menu of research, facilitation and strategy development options tailored to your exact needs.

Market Research and Analysis

  • Research to Aid Alignment of Internal and External Audiences
  • Qualitative Roundtable Research

Facilitation

  • Process Development/Management
  • Product Development (Ideation)

Brand Strategy Development

  • Full Brand Audit
  • SWOT Analysis
  • Brand Positioning
  • Brand Character
  • Competitive Assessment
  • Contextual Environmental Mapping
  • Audience Analysis
  • Ongoing Brand Monitoring

Business Strategy Development

  • Corporate Visioning Retreats
  • Internal Team Alignment
  • Advisory Panel Development
  • Corporate and Product Communication Planning
  • Strategy-Execution Integration