Strategic Planning

We believe that effective marketing begins with a sound strategic plan. A plan that should be put into a binder and referred to often. In short, strategic planning should be a continuous process of defining and redefining goals and objectives, developing strategies and evaluating results.

To that end, we offer a full menu of research, facilitation and strategy development options tailored to your exact needs.

Market Research and Analysis

• Research to Aid Alignment of Internal and External Audiences
• Qualitative Roundtable Research

Facilitation

• Process Development/Management
• Product Development (Ideation)

Brand Strategy Development

• Full Brand Audit
• SWOT Analysis
• Brand Positioning
• Brand Character
• Competitive Assessment
• Contextual Environmental Mapping
• Audience Analysis
• Ongoing Brand Monitoring

Business Strategy Development

• Corporate Visioning Retreats
• Internal Team Alignment
• Advisory Panel Development
• Corporate and Product Communication Planning
• Strategy-Execution Integration